40+ Latest AI in Ecommerce Statistics for 2025
AI has long been hailed as the next big thing for online retail—but does that claim ring true in 2025?
In this post, we’ll dive into all the most important data from the latest industry reports to shed light on that question. We’ll look at the size of the AI in ecommerce market, explore how businesses and consumers are using the technology, discuss the trends that are shaping the industry, and much more.
The AI Market is Exploding to Over $64 Billion
The market size shows that AI is a permanent fixture in e-commerce. The industry is experiencing explosive growth.
- The global AI in e-commerce market is valued at $7.25 billion in 2024. (Source: Precedence Research)
- By 2034, it is projected to grow to over $64 billion, reflecting a compound annual growth rate of 24.34%. (Source: Precedence Research)
- The AI shopping assistant market alone is set to expand from $3.42 billion in 2024 to $37.45 billion by 2034. (Source: Forbes)
- The global AI in Supply Chain Market is projected to reach $157.6 billion by 2033. (Source: Market.us)
Businesses See Real ROI: AI Cuts Costs and Boosts Efficiency
This massive investment is happening because AI delivers tangible results. For businesses, the focus is on improving the bottom line.
- A significant 95% of U.S. companies are now using generative AI, an increase of 12 points in just over a year. (Source: Bain & Company)
- This adoption makes sense, as 94% of retail and CPG leaders reported that AI helped them reduce annual operational costs. (Source: NVIDIA)
- In 2024, nearly 70% of e-commerce companies improved their work efficiency and speed using GenAI. (Source: Statista)
- Implementing AI has allowed early adopters to reduce logistics costs by 15% and lower inventory levels by 35%. (Source: McKinsey²)
- In the supply chain, 82% of organizations use AI for quality control, which has led to an 18% reduction in product defects. (Source: Market.us)
- The push for efficiency is accelerating automation. McKinsey now expects the timeline for automating 50% of today’s work activities to be even sooner than their original 2055 estimate. (Source: McKinsey³)
The New AI-Powered Customer Experience
AI is reshaping how you interact with online stores. The entire customer journey, from product discovery to support, is receiving a smart upgrade.
Customer Service Shifts to Chatbots, Set to Handle 80% of Interactions
The days of waiting for a human representative are decreasing. Chatbots provide immediate, around-the-clock assistance.
- Approximately 27% of shoppers use chatbots daily, and another 34% use them a few times per week. (Source: Tidio)
- This is valued by consumers, as 61% of them feel chatbots save time by being constantly available. (Source: Sellers Commerce)
- Reflecting this sentiment, 96% of consumers think companies should utilize chatbots alongside traditional support teams. (Source: Tidio)
- By 2030, AI chatbots are forecasted to manage 80% of all customer interactions. (Source: AllOutSEO)
Personalization Is a New Standard
AI allows online stores to deliver a tailored shopping experience, something customers now expect from brands.
- A large majority—71% of consumers—expect personalized interactions and 76% are frustrated when this expectation isn’t met. (Source: McKinsey)
- Personalization also drives sales, with 78% of shoppers stating that such content makes them more likely to repurchase. (Source: McKinsey)
- Among B2B marketers, AI is most effectively used for targeting audiences (43%) and personalization (36%). (Source: Statista²)
- This strategy can increase revenue by up to 25% for digitally native companies (e.g. DTC brands). (Source: McKinsey)
| Behavior / Expectation | Percentage |
|---|---|
| Frustrated without personalization | 76% |
| Tried a new shopping behavior during the pandemic | 75% |
| Expect personalization | 71% |
| Source: McKinsey | |
77% of Shoppers Want Virtual Try-On, and It’s Driving Purchases
AI is solving a classic e-commerce challenge: the inability to physically interact with a product before purchasing.
- A global survey showed that 77% of consumers want virtual try-on features available when they shop online. (Source: Statista³)
- This technology leads to sales. 17% of shoppers bought a product after using a virtual try-on tool, up 9% from 2024. (Source: Salsify)
| Feature | Share of Respondents |
|---|---|
| Virtual try-on | 77% |
| AI-powered shopping assistant | 76% |
| Voice-enabled product search | 72% |
| Augmented reality (AR) shopping experiences | 71% |
| Adding suggested products to the cart | 70% |
| Automatic reordering when items run low | 69% |
| Source: Statista | |
AI as a New Channel for Product Discovery
Shoppers are beginning their purchasing journey directly within AI tools, which is driving highly valuable traffic to retail websites.
- Traffic to U.S. retail sites from generative AI services increased by 4,700% year-over-year in July 2025. (Source: Forbes)
- This traffic is converting well. Revenue from AI-driven sources grew 84% more than non-AI sources between January and July. (Source: Forbes)
- Based on conversion rates, the average visitor from an AI search tool is 4.4 times more valuable than a visitor from traditional organic search. (Source: Semrush)
How Shoppers Really Feel About AI
While businesses adopt the technology, actual shoppers have mixed feelings about AI.
- Nearly 60% of U.S. shoppers have used tools like ChatGPT or Gemini for shopping research and inspiration. (Source: Statista⁴)
- Positive feelings toward AI shopping assistants are highest among younger consumers (49% of 25-34 year-olds) and decline sharply with age (only 13% of those 75+ feel positive). (Source: Statista⁵)
- When it comes to how valuable shoppers find these tools, there is a notable split. Overall, 28% of shoppers find AI-powered assistants or chatbots valuable. (Source: Salsify)
- The gender difference here is significant. 44% of men find the tools valuable, compared to only 13% of women, showing a wide gap in perception. (Source: Salsify)
- Furthermore, trust remains a significant factor. 66% of consumers are unwilling to let AI make purchases for them, even for better deals. (Source: Omnisend)
- Concerns also exist. About 45% of shoppers do not enjoy interacting with AI, and one in four are worried about potential fraud. (Source: Statista⁶)
The Rise of AI Agents
Beyond today’s chatbots, the next evolution is AI “agents”—autonomous systems that will manage complex tasks.
- The AI Agents Market is projected to grow from $5.1 billion in 2024 to $47.1 billion by 2030. (Source: MarketsandMarkets)
- Businesses are actively preparing for this shift. Over half (51%) are exploring AI agents, and 37% are already piloting them. (Source: KPMG)
- By 2028, 70% of customer service journeys will begin and be resolved within conversational AI assistants. (Source: Gartner)
- By 2028, 30% of Fortune 500 companies will offer customer service through only a single, AI-enabled channel. (Source: Gartner)
Final Thought
The statistics paint a clear picture: AI is no longer a peripheral tool but the new backbone of ecommerce. From personalizing the shopping journey to revolutionizing supply chains, its impact is undeniable and growing at an explosive rate. For businesses, adopting AI is no longer about gaining an edge—it’s about staying relevant in a rapidly evolving digital marketplace. The future of retail is intelligent, and as the data shows, it’s already here.
