Last Updated: August 4, 2025

1. Introduction

Welcome to EcomLens.com (the “Website”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it.

This Privacy Policy applies to all information collected through our Website, and/or any related services, sales, marketing, or events.

By using our Website, you agree to the collection and use of information in accordance with this policy.

2. What Information We Collect

We collect personal information that you voluntarily provide to us and information that is automatically collected when you use our Website.

a) Personal Information You Provide to Us

  • Comments: When you leave comments on the site, we collect the data shown in the comments form, and also your IP address and browser user agent string to help with spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it.
  • Email Newsletter & Contact Forms: When you subscribe to our newsletter or contact us through a contact form, we collect your name and email address.
  • Account Registration: If you create an account on our Website, we may collect your name, username, password, and email address.

b) Information Collected Automatically

  • Log and Usage Data: Like most websites, we automatically collect log and usage data when you access and use our Website. This information may include your IP address, browser type, operating system, referring URLs, device information, pages viewed, and the dates/times of your visits.
  • Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track the activity on our Website and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Website.

3. How We Use Your Information

We use the information we collect for various purposes:

  • To operate and maintain our Website: Ensuring the site is functional, secure, and user-friendly.
  • To improve your experience: Personalizing content and making our site easier to navigate.
  • To send you marketing and promotional communications: If you have subscribed to our newsletter, we may send you emails about new content, products, or other news we think you will find interesting. You can opt-out of these communications at any time.
  • To respond to your inquiries and comments: Providing customer support and managing community interaction.
  • To perform analytics: Understanding our audience and how they use the Website to improve our content and services.
  • For security and spam prevention: Protecting our Website and our users from fraudulent or malicious activity.
  • For affiliate marketing: We participate in affiliate marketing and may include affiliate links in our content. If you click on an affiliate link and make a purchase, we may receive a commission at no extra cost to you.

4. Sharing Your Information with Third Parties

We do not sell, rent, or trade your personal information. However, we may share your information with trusted third-party service providers to facilitate our services. These include:

  • Analytics Providers: We use services like Google Analytics to understand our website traffic and usage patterns. Google Analytics may capture your IP address, but no other personal information.
  • Email Service Providers: If you subscribe to our newsletter, your email address will be shared with our email marketing service provider, such as [e.g., Mailchimp, ConvertKit].
  • Advertising Partners: We may use third-party advertising companies to serve ads when you visit the Website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.
  • Affiliate Programs: If you click on an affiliate link, the affiliate partner (e.g., Amazon Associates) will use cookies to track the referral from our site.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

5. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies. For example, comment data is retained indefinitely so we can recognize and approve any follow-up comments automatically.

6. Security of Your Data

The security of your data is important to us. We strive to use commercially acceptable means to protect your personal information, but we cannot guarantee its absolute security. No method of transmission over the Internet or method of electronic storage is 100% secure.

7. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal information:

a) For Residents of the European Economic Area (EEA) – GDPR

If you are a resident of the EEA, you have the following data protection rights:

  • The right to access, update, or delete the information we have on you.
  • The right of rectification.
  • The right to object to our processing of your Personal Data.
  • The right of restriction.
  • The right to data portability.
  • The right to withdraw consent at any time.

b) For Residents of California – CCPA/CPRA

If you are a California resident, you have the following rights:

  • The right to know what personal information is being collected about you.
  • The right to delete personal information held by us.
  • The right to opt-out of the sale or sharing of your personal information.
  • The right to correct inaccurate personal information.
  • The right to limit the use and disclosure of sensitive personal information.

EcomLens.com does not “sell” personal information in the traditional sense. However, the use of analytics and advertising cookies may be considered a “sale” or “sharing” under CCPA/CPRA. To opt out, you can adjust your browser’s cookie settings.

To exercise any of these rights, please contact us.

8. Children’s Privacy

Our Website is not intended for use by children under the age of 13 (or 16 in the EEA). We do not knowingly collect personally identifiable information from children. If you become aware that a child has provided us with personal information, please contact us immediately, and we will take steps to remove that information.

9. Links to Other Websites

Our Website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top. You are advised to review this Privacy Policy periodically for any changes.