About

Hi there, my name is Helen, the one-person show behind this blog.

For the last seven years, I’ve been working deep in the e-commerce field. Based in Shenzhen, I’ve had the hands-on opportunity to build and run a handful of e-commerce websites. Through this work, I’ve learned a ton about what actually works (and what really doesn’t). From picking the right tools and designing a site that sells, to figuring out SEO and the day-to-day grind of operations, I’ve professionally navigated it all.

So, why this blog? Honestly, I wanted to create the resource that I saw so many people needing. I got tired of seeing them sift through advice from big companies just trying to sell their products. It was hard to find real, honest opinions from someone who was actually in the trenches doing the work.

That’s my promise to you here. You won’t find any fluff or sponsored content. What you will find is my firsthand experience and straight-to-the-point advice. Every guide and tip is based on things I’ve personally tested on the projects I’ve managed.

My goal is simple: to share what I’ve learned so you can build an online business with more confidence and fewer headaches.

Thanks for stopping by. Let’s build something amazing together!